'Sōzō' is a Japanese word meaning imagination, creation, or transmission.
Sozo Technical provides full-service technical consulting-- imaginative solutions to business challenges. We apply a technology-agnostic approach to finding the optimial solution to our clients' specific situations. We also possess the unique ability to translate the most technical information into language that every level of the organization, from associates to C-level, can easily understand.
Sozo Technical, Inc. is the Internet marketing consultancy started as Fine Brand Media, Inc. in 1997. From more than a decade, Rian Schmidt and his team have provided services including pay-per-click account management to server and site maintenance and technical strategy advising. Sozo's difference is our solid business background and ability to communicate at all levels of our clients' organizations about how technology affects the bottom line. [read more]
In a recent multi-year engagement, Rian and the team managed a multi-million dollar pay-per-click (PPC) campaign for NYTimes.com. We designed custom tools that provided The Times with easily integrated reporting data. We also created account management tools that utilized vendor APIs to manage the massive amount of data that was required to maintain timely, relevant ads for The Times' fast-moving content.