Services

Often we find that our newer clients aren't sure exactly what they need. They know that their team needs the services of a technical expert, but they don't want to hire a full-time staff member for many reasons: they don't know what to look for, they don't know where to look, they don't need another full-time staff member, or maybe they don't have time to conduct a good search.

Sozo Technical can help. We can arrange for an hourly rate and retainer that provides guaranteed access to a technical expert for whatever comes up-- even conducting that search to hire someone permanently. Typically, after a couple of months of working together, we find the perfect balance of time and money to provide just the right amount of support for the client without breaking the bank.

Engagements have included everything listed here on the services page as well as special projects such as partner evaluation, vendor research and recommendations, and even tradeshow participation. We're at our best when we serve as your marketing and management adjunct special technical staff. That's when we can provide the flexible technical muscle to help you accomplish your business goals.

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Sozo can create special tools to help automate or integrate existing processes, thereby saving time and money. We can also develop tools and processes to enable a desired function within your business. The possibilities are limited only by your imagination.

We can also create or manage the process of creating web sites that may be more complex than your existing resources can or should be handling. We will work with you to select the appropriate technology that balances development time, flexibility, and total cost of ownership while delivering exactly the functionality and appearance you had in mind.

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Over the years Sozo has managed pay-per-click (PPC) accounts for clients including The New York Times and MGM Studios. Our specialties include integrating client data sources (product databases, news feeds, etc.) into the PPC campaign, developing self-managing tools to work with PPC vendor APIs, and providing clear quantitative and analytical reporting on the specific metrics that are meaningful to the client.

Again, we receive no compensation from vendors or partners. Our recommendations are designed specifically for each client. Most often these services are appropriate for clients with PPC budgets in excess of $25K per month. Please contact us if you would like to discuss the fit of our services with your specific needs.

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SEO services can take many forms. We can provide on ongoing editorial function to help you optimize your content as it's created. In some cases, we provide a one-time analysis of your site and your competition to provide you with a guide to implementing your own improvements.

SEO is not an exact science. The search engines don't WANT you to know what matters. They want to keep it a mystery in the hopes that spammers won't master the search algorithm and dominate the result pages. That's why we never recommend "black hat" techniques like cloaking and link farms. Instead, we take the approach that a clearly written site with consistent usage and structure will win out in the end without exposing the client to the possibility of either search engine blacklisting or a seriously smudged reputation.

We can evaluate your site in the context of your market and make a series of recommendations to serve as your guide in refining your site. We can also help you to actually implement those changes initially or on an on-going retainer basis.

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Sozo works with our clients to develop an effective process for managing Web site and intranet content. For clients with no solution in place, we can work with our partners, Collaborint Web Management, to provide fast, efficient site management services.

For clients with a solution in place, we can evaluate and refine existing processes or suggest other approaches that may be more appropriate, whether they involve outsourced management, content management systems, or self-managing tools for automation.

As with all of our services, each solution is tailored to meet the needs of that specific client. We receive no commissions or fees for any product or service that we recommend. Adhering to this rule allows us to be completely neutral in presenting our recommendations.

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Clients who develop their own server arrangements or sign up for a pre-packaged solution will, more often than not, quickly find that these situations have gotten out of hand. They're either inadequate for real-world business requirements or the management of these systems has grown into a significant, distracting task.

Sozo can provide contracted service at various levels to provide your staff with an adjunct technical team. We can setup Web and database servers, migrate content to new arranements, provide security enhancements, and implement tools to monitor the systems to be sure that when they fail, the client is the first one to know.

Is something nagging at your about your technical environment? Contact us, and we'll be happy to discuss how Sozo Technical might put your mind at ease. After all, you have a business to run.

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